Chris Fritchie

The Magic of Santa®: Building the Ultimate Santa Experience

Chris Fritchie

Chris Fritchie is an award-winning photographer, educator, and the creative force behind The Magic of Santa®—a nationally celebrated holiday portrait experience that blends storytelling, fine art, and unforgettable emotion.

Chris is the 2024 MPI International Portrait Photographer of the Year, and in 2025, he swept the Texas Professional Photographers Association (TPPA) Awards, earning Best of Show, Best Portrait, Best Children’s Portrait, the ASP State Elite Award, and Top Image by a CPP. He has now won Best Portrait of a Child for three consecutive years, solidifying his reputation as one of the nation’s leading children’s portrait artists.

With thousands of portrait sessions under his belt, Chris brings real-world experience and a passionate teaching style to every class. He holds the degrees of Master Photographer, Master Artist, Photographic Craftsman, and is a Certified Professional Photographer (CPP). Whether you’re looking to elevate your technical skills, creative vision, or business success, Chris delivers insight, inspiration, and a proven system for standing out in today’s portrait market.

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What you'll Learn

2024 MPI International Portrait Photographer of the Year

Step inside the world of The Magic of Santa®—the most immersive, emotionally powerful Santa experience in the country—and learn exactly how to build, market, and sell your own version of this high-demand holiday offering.

In this full-week, hands-on class, award-winning photographer and industry educator Chris Fritchie pulls back the curtain on his nationally recognized program, sharing every detail of what makes it successful. You’ll walk away with a complete roadmap to create your own premium Santa experience that books solid, sells big, and becomes a treasured tradition for your clients.

This class will cover:

Marketing Strategy: Proven techniques that fill your calendar—months in advance.
Client Flow & Set Design: Creating magic from the moment clients walk in the door.
Storybook Creation: How to craft one-of-a-kind keepsake books that families cherish forever.
Sales & Pricing: Positioning your Santa sessions as a premium offering.
Live Demo: Watch Chris photograph a full Magic of Santa® session—see the lighting, posing, and interaction that brings the magic to life.
Editing & Delivery: A deep dive into post-production, including how to create cinematic, storybook-style artwork that sells.

Whether you’re just starting your Santa journey or ready to take it to the next level, this course will ignite your creativity, clarify your systems, and equip you with everything you need to deliver a magical experience your clients will never forget.

Because the magic doesn’t last forever… unless you capture it.

Ready To Elevate Your Business?

At only $$695, East Coast School is sure to pay for itself in no time. Imagine if you were able to book just a few more appointments a year or increase your average sale by a few hundred dollars, how long would it take to make good on this investment? If you think you can't afford East Coast School this year, you can't afford NOT to go to East Coast School.